3 Secret Weapons Every Business Owner Needs To Have

07 December 2016
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Ever wonder why some businesses go off without a hitch and others struggle to get off the ground? We were wondering the exact same thing, so we did some research and uncovered the 3 top tips from successful business owners.

1) A Strong Online Presence

Studies by Merrill Research have shown that while small businesses understand the importance of a credible online presence, not all of them take advantage of it with most opting for a social media presence instead of a fully functioning website. It’s easier than ever for businesses to position themselves right in front of their target audience and a professionally designed website is the way to do it.

2) Social Media Marketing

Everybody’s on social media these days and there’s a good reason for it! Social media can boost your businesses customer spend, retention and interaction with a few clicks of a button. Daily updates and content your customers will love are key when getting your campaign off the ground and if you have no idea where to start, call in somebody who does, the boost it’ll give your business will pay off on the long run!

3) Loyalty Schemes

According to Hubstaff it costs businesses 5-10 x more to acquire to new customers than it does to sell to existing ones, in addition, recurring customers spend up to 67% more than new customers. Having a loyalty scheme in place to reward the customers who keep coming back seems like a no brainer! There’s a loyalty system for every business model, we’ve listed some below:

• Simple Points System:
Recurring customers earn points, those points are then turned into a reward, simple yet effective!

• Have your customers pay a small upfront fee for VIP benefits:
If your customers pay a fee upfront that gives them VIP access and benefits, they’ll be sure to keep coming back.

• Forget the loyalty scheme altogether….
Don’t wait for your customers to become recurring before rewarding them, make your business an awesome one to use by lavishing new customers with benefits from the get go!


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